Skip to main content

Eleanor Red Louw

Leadership

The company is led by its founder, who oversees every aspect of the business—from strategy and design to development and client success. This hands-on approach ensures quality, consistency, and personalized service for every project.

Eleanor-Red-Louw

Eleanor Red

Founder & Managing Director

James Anderson

Strategic Procurement Director

Sarah Mitchell

Head of Operations

David Williams

Commercial Strategy Lead

Michael Carter

Supplier Relationship Manager

Olivia Thompson

Business Development Manager

Website-5

We combine industry knowledge, experience, and forward-thinking strategies to guide organizations toward sustainable growth and long-term success.

Our team believes in building strong partnerships, encouraging open communication, and working together to achieve shared goals.

We embrace new ideas, improved processes, and modern approaches to deliver smarter solutions and create lasting value.

Frequently Asked Questions

What is a Fluency Profile, and how does it work?

It’s a short self-assessment that maps where you sit on the cultural dimensions that shape how you communicate and make decisions. It takes about 3 minutes and gives you a starting point for working across cultures with more clarity.

Both. I’m based in Dubai and work with clients wherever they are, in person or virtually, drawing on 20 years’ experience across South Africa, New Zealand, Australia and the Middle East. Let’s discuss how best to support your team.

CIPS Corporate Award and Skills training is delivered in partnership with CIPS MENA. Contact me and I will connect you with the right person.

Both. I coach individual leaders one-on-one and run workshops and training for teams. Both options include the Fluency Profile, which provides a starting point for working across cultures with more clarity. Tell me what challenge you’re facing, and we’ll figure out the right format.

The best next step is a short conversation. Get in touch and we’ll figure out what fits.